- touché.

- touché.

Executive Gathering / Off-Site Strategy Reception

Executive Gathering / Off-Site Strategy Reception

Soft Power, Off Record

Client

Frieze Art Fair

Frieze Art Fair

Deliverables

Creative production, guestlist choreography, spatial direction, private event design

Creative production, guestlist choreography, spatial direction, private event design

Touché was brought in by Frieze to design a discreet, invitation-only reception running parallel to the fair - a setting for quiet influence, shaped without publicity, staged without formality.

The event was hosted off-site at a Mayfair members' club, in a dining room not typically used for public events. Our role was to choreograph flow and conversation - who entered when, who sat beside whom, and how time was shaped without schedule. We removed all branding and overt programme structure. Instead, the evening was defined by small architectural gestures: a single line of violet flowers, ambient lighting from table-level fixtures, a set of individually printed cards - one per guest - containing nothing but a short provocation. The guestlist included collectors, institutional partners, and international curators. Touche coordinated movement in and out of the space to keep it fluid and uncrowded. The outcome was not an event, but an arrangement - a constructed context for private exchange.

Contact

newbusiness@touche.london

372 Old Street, London EC1V 9LT

- touché.

© Touché - 2025

Contact

newbusiness@touche.london

372 Old Street, London EC1V 9LT

- touché.

© Touché - 2025

Contact

newbusiness@touche.london

372 Old Street, London EC1V 9LT

- touché.

© Touché - 2025